Coca-Cola has been enjoying the status of top soft drink companies for a long time and is still maintaining the position successfully. It has global brand recognition. Various business and MBA courses teach students about the company’s different marketing strategies and things that make it the most famous in the market of soft drinks. If you are also pursuing the course where you are told to write the case study of Coca Cola, then it is obvious that you will try to produce an excellent paper to impress your professor.
If you have ever prepared a case study, then you must know how important it is to talk about the marketing strategies of any company. This write-up can help you to excel in the area of writing Coca Cola marketing strategies for your case study paper.
You will get to know the 4 inevitable things to write the impressive marketing strategies of Coca Cola in the case study document.
So, here you go!
- Does Visual Branding: The brand has won the hearts of people with the promise of delivering happiness and sharing. Likewise, it maintains the vision of ‘sharing and happiness.’ The marketing team creates stories that are close to the consumer’s heart.
- Focus on Choice, Convenience, and Consumers: It focuses on the choice of its consumers and keeps eyes on their changing taste. In current times, people are becoming more fitness conscious and want low sugar content in their soft drinks. So, Coca-Cola is planning to reduce the sugar by 6 times in its products and soon come up with products according to consumers’ convenience.
- Follows Marketing Matrix: Coca-Cola follows the 4-P matrix, which is Product, Price, Promotion, and Place, to enhance marketing strategies. It is a widely used framework to define the strategies. Coca-Cola has a wide product range and charges different prices for different segments of products. It has a large distribution network in approx. 200 countries.
- Focus on Competitive Strategy: Coca-Cola likes to differentiate its products from its competitors. It offers products at a lower price than its competitors. It is now focusing on manufacturing the products keeping customer health and changing demand, so it can keep on standing firm in the top soft drink brands’ list.
These are the 4 main things about the marketing strategy of Coca Cola. You can include them in your case study of Coca Cola and prepare an impressive document. If you want in-depth knowledge on how to write the case study and what should be the structure, then you can check the samples on the online writing websites.
Summary: The article highlights 4 main things about the marketing strategy of Coca Cola that students can write in their case study paper.
Author’s Bio:
Henry has been working with Global Assignment Help Australia for the past 6 years. He has been helping students who struggle with case study writing. Countless students have got desirable marks in their papers under his assistance. He is an animal lover and has a pet whom he loves so much.