VR Analytics Industry Use Cases VR provides a completely new method for users to experience content. For the first time, businesses have the capability to track users in a 3D space rather than through a 2D display. In these 3D environments, conventional metrics can’t capture the depth of data available.
Traditionally, retail companies analyzed store layouts by creating live models. This makes testing pricey and time-consuming. By using VR, retailers can change signage, stimulation, and layouts on the fly with no additional costs. They can also see how users move through the store in first-person VR Analytics