Almost everyone knows about the American fast-food company McDonald’s which was founded by Richard and Maurice on May 15, 1940, and how it has maintained its position as the top player in the global fast-food restaurant industry but not when you have to write a case study on it. Let us dig into McDonald’s Case Study SWOT Analysis article: –
Mission and Values: –
Mission: – They aim to make delicious and good moments easy for everyone. McDonald’s serves tempting food at prime locations with affordable prices and also by working hard to offer the speed, choice and personalization its customers expect from it.
Value: – Its values are committed to a set of core value that defines who they are and how they run their business.
Serve: – They put their customers first.
Inclusion: – The doors are open to everyone.
Integrity: – They do the right thing.
Community: – They are good neighbors
Family: – Get better together.
McDonald’s focuses on four areas that matter most to the community: –
Food Quality and Sourcing: – They help to create a future of quality, secure and sustainable food.
Our Planet: – They are driving climate actions and are accelerating circular solutions to keep the waste out of nature.
Community Connection: – They believe in supporting families in the time of need.
Empowerment: – They are providing opportunities for education and skills in the community.
SWOT Analysis
Strengths: – It is the second-largest restaurant chain in the world. It is a global brand and also sponsors sporting events which have made its brand highly noticeable. They ensure that the product and service are of the same level wherever a customer is in the world.
Weakness: Its menu is quite complex with high-fat content. They have been criticized for serving high fat and high-calorie food. McDonald’s is also falling behind other fast-food restaurants by not providing delivery services.
Opportunity: – They need to make better use of technology to improve delivery services among the customers particularly in the face of growing demand for better convenience. There is also an opportunity to increase its sustainability by providing recycling facilities.
Threat: – Several competitors have now arrived such as burger king, subway and many more. It is also considered outdated in terms of menu. They also faced criticism for using plastic bottles and straws.
The downfall of McDonald’s
The pandemic has hit the fast-food giant hard. The slowdown caused by Covid has McDonald’s seeing its lowest profits in 13 years. It plans is to shut down 200 more stores. McDonald is also slow in grabbing the changing taste and needs of customers.
Future Goals: –
McDonald’s are moving aggressively to bring mobile orders, payments, delivery, rewards and fun promotions like digital calendars to the customers as soon as possible. Its investment in digital and drive-thru was the difference-maker in the pandemic. These efforts by the company have made it faster, easier and better customer experience.
Year Established: – April 15, 1955, San Bernardino, California, US.
Headquarter: – Chicago, Illinois, US.
Products: – Hamburgers, French fries, Soft drinks, Salads, Milkshakes, Pancakes, wraps, Breakfast, etc.
McDonald’s Stores: – 39.198 restaurants
McDonald’s Annual Revenue: – Dollar 19.2 billion 2020
McDonald’s Annual net Income: – Dollar 4.73 billion 2020
Summary: – McDonald’s is the paramount brand in the food industry. It has a huge amount of fan following globally. But they need to look at various other factors to boost their operations and working.
About the Author: -: – The author is a researcher and an academic writer associated with Instant Assignment Help Australia. He is also an expert in making diet plans for weight loss and weight gain and loves to play badminton in his free time. Furthermore, many students have been benefited from the McDonald’s Case Study SWOT Analysis provided by him.