Case studies are a huge part of most kinds of programs. It is the in-depth examination of a person, organisation, event or phenomenon. Especially if you are a business student, you are bound to face them quite often. You’ll be required to do a case study on the most prominent business figures and organizations. The apple case study is one that is prescribed to all students. Even though it is so fascinating, students search for ‘apple case study help’ every time they are required to write a paper. It is such an iconic business which has gone through a very significant and interesting turn of events in the last 2-3 decades. There is so much to learn from the apple story for every aspiring management student. This article discusses 5 such takeaways, but before that, let’s understand the organisation briefly.
The Apple Story
Apple is one of the Big 4, dealing in computer electronics, computer software and online services. It was founded in 1976 by Steve Jobs, Steve Wozniak, Ronald Wayne, and was performing well until the 1990s till it started losing to the lower-priced Microsoft. By then, Steve jobs had been forced out of the organisation and the other two founders had left. In 1997 Steve Jobs returned to the organisation, revamped it and made it one of the most successful businesses to ever exist. After his return, he made many strategic decisions and contributed a powerful vision that made all the difference. If you are looking for Apple case study writing help, here are the 5 things we can learn from it :
- Simplicity Is Key
Steve Jobs entire ideology and vision for the organization centred around simplicity. He wanted to set the apple brand apart in the market by offering the consumers uncomplicated technology. While most of the players in that market of any industry strive to add more and more features to their products hoping it would give them a competitive edge, it usually complicates it unnecessarily. Apple set an example of how you can offer simple products of high quality.
- Set a Clear Vision
A clear vision for an organization is very crucial. It helps to direct and drive efforts. Steve Jobs had a clear vision of what he wanted the Apple brand to be about and how he wants to achieve that. Their goal was to build a strong consumer base that will then spread the word to the masses.
- Focus on Opportunity
Setbacks in the competitor’s strategies and products are always an opportunity. This is something the Apple case study shows. Apple on many occasions has attacked its two main competitors- IBM & Microsoft. Its slogan “Think better” was said to be targeted towards IBM’s slogan “Think.” In 2005 they used the slogan “ I am a Mac, and I am a PC.” which was targeted at Microsoft.
- Invest Resources in Strategy
When you make a strategy, the most important thing is to invest all resources- efforts and money in it. Apple formed a strategy of creating a brand image of “Apple makes technology so simple; everyone can be part of the future.”
and aligned all resources behind it, making sure they use it at every touchpoint- be it communication or brand positioning.
- Leveraging Market Impact
Apple has created a very strong brand positioning in the minds of the consumers. They share a strong bond with their customers. It leverages that by creating hype for every product they launch. This hype excites the brand advocates who spread the word to the masses.
There is so much to learn from the case study of Apple, as there are very few brands that have bounced back stronger after such a slump. So before you look for an Apple case study writing service consider the above-mentioned points that touch the key points of the case study.
Summary: This write-up aims to provide students the key points they can takeaway from the apple case study.