Many students ask Amway case study help for getting high marks in their assessment. But still, they miss out on many things to include in it. Sometimes they forget to include factors or sometimes to include strategies. Writing a case study on Amway, it is necessary to include its marketing strategies in the paper. There are some direct marketing strategies that Amway includes in the process of selling the product. It is a form of advertising that many companies do for generating brand awareness among the customers.
Direct marketing can be in many forms if you research about it, you would get multiple options. But, while writing the case study, you need to include all strategies used by Amway.
So, here are some direct marketing strategies that you should include in your paper.
Strategy 1: Text Message Marketing – Whenever a customer shops with Amway, they need to fill a form. So after filling the form, Amway starts sending the customer text messages to tell them about their services and offers.
Strategy 2: Email Marketing – It is an act to send a commercial message to a group of people to attract them towards the company. You need to fill out the email column while filling the form. The company gets your email and sends many requests to shop and increase the sales of the company. This way they gather a lot of customers to shop with them.
Strategy 3: Direct Mail Marketing – Sometimes, the company also gives a direct invitation to random customers with the help of direct mail marketing. It is one of the types of marketing. Amway sends physical mail in the hope of getting recognized among the customer and increase the sales of the company.
Strategy 4: Event Marketing – Event marketing is done through exhibitions, any event, or fairs to promote the product and the services they provide to customers. Amway also does event marketing to showcase its products at different places. Through this, they get a lot of customer interaction and can sell the product.
Strategy 5: Telemarketing – Telemarketing is done when the company needs to sell its products direct to the customer by phone, mails, and fax. This way, Amway generates brand and product awareness among the customers. Sometimes, telemarketing is done to book a meeting or promote their brand but not to sell directly to the customers.
So these are the direct marketing strategies that are needed to be included in your case study writing. If you do not write these points, then your case study might get rejected. So make sure you use these strategies in your paper to secure good marks in the assessment and also appreciation from the professor. Read these direct marketing strategies very carefully and then include them in the Amway case study.