What is rebranding your business?
Business rebranding is a marketing technique in which an established brand is given a new name, word, symbol, design, concept, or mix of these elements to create a new, unique identity in the minds of consumers, investors, competitors, and other stakeholders.
10 Tips to Successfully Rebranding Your Business
You may have a good strategy when you first start your company, but what happens if things change and your brand no longer represents the message you want it to?
There are various reasons why your company might need to rebrand your business, including a poor reputation or a change in your target audience.
On the other hand, a proper rebrand involves much more than a new custom logo design, name, and website redesign – it’s a lengthy process.
Here are 10 tips on how to rebrand your business successfully.
1. Consider Your Audience
The first tip to successfully rebrand your business is to consider the right audience carefully.
Recognize who your target market is and who your customer is. What new audiences are you attempting to reach, as well as those who are already consumers of your brand? Are you seeking new clients, a new audience, or a way to re-energize your current fans? When you rebrand your business, you want to make sure you’re getting attention for your unique appearance and feel while also avoiding losing the essential consumer who keeps your bottom line healthy.
2. Concentrate on the big picture.
Spending too much time engaged in the myth of the story behind the brand assets is a waste of time. While branding professionals can be excellent storytellers, keep in mind that most people will never pay attention to the deeper meaning of a small aspect of your logo.
They try to include clients or markets, and as a result, their brand becomes similar to other competitors. A brand that has no meaning is a brand that has no sense at all.
3. Hire a Professional
Another important tip to successfully rebrand your business is to hire professionals and seek support. You or your team members are often too close to the brand to be objective, especially in startups but even in larger firms.
Whether you employ a consultant for an hour or three months, it’s up to you, but receiving an expert’s unbiased opinion early on in the process will be necessary.
4. Plan out Your Announcement
With so much focus on the actual branding, it’s easy to overlook the strategy for publicizing it. When establishing the process, keep in mind that people aren’t interested in names or logos; they’re interested in how the rebrand will improve their experience with your firm.
At the same time, the majority of people are slow to change. Make sure you do not forget about the elements of your business that customers love. To successfully rebrand your business, you must explain why this is better — you must explain that they will still receive the things they presently enjoy, as well as new and exciting benefits.
5. Think about social media
Work with an experienced branding firm with naming experience if you have specific rebranding goals. You must ensure that your new company name is a clear, available trademark, that the domain is available, and that your priority social media addresses are available, especially with the introduction of social media.
6. Nothing should be left out of date.
To successfully rebrand your business, make sure that everything is rebranded. Don’t leave any evidence of your previous logo. When they see your new logo in one area and your old logo in another, customers think one thing. It appears to be unprofessional.
7. Maintain a high level of excitement among your employees.
They spent a lot of time and attention developing and establishing your brand, so be sure to acknowledge and appreciate them. Keep in mind that happy staff equals happy customers. You can give them the following as a reward:
A handwritten note and a tech gift with the company’s logo
Time off in exchange for money or something else monetary.
Company-wide recognition and unique promotional items
8. Don’t take your customers by surprise.
To successfully rebrand your business, make your audience and customers aware that something significant is about to happen. Don’t surprise them with your business branding by posting about it on social media and in your newsletters. Begin preparing the groundwork two weeks ahead of time for a special launch or exciting branding. This way, if visitors visit your site, they won’t think they’ve arrived at the incorrect location.
This is also a terrific method to communicate with your consumers [and] clients, gain their feedback or opinions, and establish a stronger relationship, which usually leads to increased loyalty and future purchases.
9. Keep your employees up to date.
It is critical to communicate the brand’s new approach, vision, and positioning to all internal employees to rebrand your business successfully. This does not imply sending out a mass email.
This entails informing all employees about the rebrand’s meaning, enlisting their support, and directing them toward a single objective and purpose.
Cool drawings/giveaways in the form of branded items are available.
Who doesn’t want to get their hands on some free stuff? You may use gifts to promote engagement by:
- Making a recommendation
- Following your business on social media and tagging it in a post
- Registering for emails
- Downloading your app
10. Check to see if it’s legal.
Make sure you have permission to use the name you’ve chosen. Many business owners mistake picking a name and then moving through with branding activities like signage, websites, logos, and so on without first checking to see whether anyone else is using the same or similar name. The most important step is to rebrand your business successfully is to consult with a trademark attorney and have a search report on the name.
