Most explainer videos have a fairly short amount of time to hook the audience’s attention.
If your video isn’t engaging enough, it’s highly likely that your target audience will feel the need of walking away from your business. As a business owner, the last thing you want is to see a customer walking away.
It’s why the visual strategy & storyboarding in your explainer video should be on-point & convincing.
Are you wondering what is the best way to create a powerful explainer video that can hook your audience? Do you want an explainer video that can send a convincing message to them? Here are five rules to help you create the conversion-optimized and powerfully engaging explainer video.
Rule # 1: Create a “Bazinga!” Script
The script is one of the most important elements of your explainer video. Without a great script, you won’t be able to convince your target audience why you’re the best choice for them. No matter how amazing animations you create or what wonderful visual imagery you utilize in making your explainer video unless it doesn’t have a powerful and highly converting script, you’re less likely going to create an impact.
So first off, get a powerful script written by a great story-teller or a script copywriter.
Usually, when you hire a corporate animation company to create an animated video for your brand, they often include scriptwriting within their packages. So have a conversation with the copywriter.
Rule # 2: Proper Characters
When your target audience watches your explainer video, they are seeking to readily connect with the brand messaging behind your video. The true essence of that message can be well communicated with your audience when it’s coming from the right characters. For instance, if you’re running a dental business & you want to convey your brand message across to your audience, you will more likely choose a character who dons up a formal doctor attire instead of a business attire or a casual one.
No matter what type of fictional person you choose to display in your explainer video, find someone to whom your audience can relate. Choose the right age & clothing style to meet your audience’s requirements. Some animators go the extra length of identifying which facial expressions can be more convincing. Considering all of these features and much more helps video animators create a much stronger connection with their respective target audience. One way or the other, your focus should always be to create fictional characters which are relevant to your business and attention-grabbing.
Rule # 3: Strong & Confident Voiceovers
Just like the right animation can make or break the video, a strong voiceover plays an equally important role. Imagine getting briefed on an important project by an unpleasant voice? Will you like to listen to them for a long period of time? After a minute or two, you might feel detached from the main point of view and your mind will start judging the person. Instead of focusing on key takeaways, you will be too involved in thinking about all the “what ifs.”
It’s why it is highly necessary that you make sure to onboard a voiceover artist who can mesmerize the audience and does not make them cringe. Otherwise, people will choose to click on the close option before they even find their interest in watching your explainer video.
If you’re planning to hire a professional voiceover artist from Fiverr, then allow me to pull the plug here and now. There’s a huge difference between hiring a professional voiceover artist from a video animation company and a voiceover artist who offers freelance voiceover services on Fiverr.
Don’t cut corners, choose the right one for your explainer video.
Rule # 4: Focus on the Music & Sound Effects
Imagine watching an animated movie with the worst music and sound effects running in the background. For how long would you prefer to watch the animation? My guess is, not long enough. Although, music & sound effects may appear as a small component of your overall animation. In research performed by some of the best video animators, an animated video with a simple voiceover scored less compared to an animated video that had powerful music & strong sound effects playing in the background.
So if you’re opting in for high-engagement, make sure your explainer video should have a strong audio.
Rule # 5: An Accurate “Call-to-Action”
You can only compel your audience to take action when your animated explainer video offers a strong “Call-to-Action.” Make sure to add an accurate call-to-action in your explainer video so your target audience can make a decision. For example, does your business have a phone number? Do you have a website? Let your audience know about the contact details right at the end of your explainer video.
Take the chance of giving a small nudge in the direction of your choice. If your explainer video has what it takes to keep your audience hooked, then it won’t take long for the video to successfully convert.
A “Call-to-Action” will simply work as the push your audience requires.
Concluding Thoughts
We live in a time where video marketing is at the heart of everything.
A great video has increasing benefits and one among many is to convince the audience that you’re right for business. Are you struggling with lead generation? Are you unable to connect with your audience in the best manner? Get your brand an explainer video from a recognized video production company.
Before you know it, your business lead generation process will streamline.