As part of their curriculum, marketing students are regularly made to conduct a SWOT analysis of leading businesses. Through it, they achieve an in-depth awareness of various internal and external factors that affect a brand’s operations. It requires them to undertake intensive research to find the connection between the various opportunities, strengths, threats, and weaknesses of a company. The extent of the research that such an analysis requires might make many students anxious even before starting the analysis. However, these Microsoft case study SWOT analysis tips will come to your rescue when you sit down to either do Microsoft’s or any other brand’s analysis.
Compose an Impressive SWOT Analysis Case Study
SWOT analysis can be fascinating if you employ the right techniques to do it. Follow the tips mentioned below to write a thought-provoking analysis.
#1. Analyze All the Strengths
A SWOT analysis should always begin by you analyzing the strengths of the business. In this case, you can start by examining how Microsoft is a leading software giant and its various strengths like a wide market reach, customer loyalty, and efficient advertising strategy that it enjoys on this account.
Research and elaborate on the strengths mentioned above more to make the case study data-rich and insightful.
#2. Look Into All the Weaknesses
Every business, no matter how big, has certain weaknesses that it has to work upon consistently. Microsoft is no exception. It has weaknesses like vulnerability to cyber-crimes, fewer acquisitions, and limited product innovation as opposed to other tech giants.
You can supplement these weaknesses by providing statistical reports as evidence for them. It will impart your readers with an in-depth view of the weaknesses of this tech giant.
#3. Discover the opportunities
Businesses need to be on a constant lookout for various opportunities in their field. Presently, Microsoft enjoys several promising prospects like growth in its cloud-based services, innovation through Artificial Intelligence and game technology, and the rising demands in the smartphone industry.
You can look into these opportunities and find out that if leveraged by Microsoft, what can be the broader implications of these opportunities for them.
#4. Identify the Threats That Confront the Business
No business is immune to the presence of various threats from different sources. Microsoft has confronted various workforce-related sharp criticisms, cut-throat competition with Apple and Google, dynamic customer preferences, and increasing cyber-crime thefts.
You need to examine these threats and propose ways by which these threats can be eliminated or converted into strengths by this firm. Research from reliable and authentic sources of information such as those found in libraries and online journals will massively contribute to raising the quality of your content.
By now, you must have realized that doing a case study SWOT analysis of a big brand like Microsoft does not have to be complicated or tedious. Surprisingly, it can be a truly enlightening process. However, if you still fail to do the same, then consider seeking help with Microsoft case study SWOT analysis from expert writers.
Summary: Marketing students need to regularly engage in the task of conducting a case study SWOT analysis of big businesses. The article provides ways by which they can do it efficiently while gaining in-depth knowledge in the process.