Who doesn’t desire to have a website that can attract a large number of customers and bring an increased amount of sale? This is the dream of every Oore owner operating in the digital landscape. E-Commerce is the way forward for all brick & mortar stores planning to go all digital. But bringing online shoppers to your e-commerce store can be a tricky task and convincing them to purchase from your store can get even more trickier. Even though your website looks incredibly professional and has all kinds of social proof and trust badges, it still might not be able to get relevant conversions. Do you know that a good website design plays a great role in attracting visitors? Allow me to educate you on four simple ways how a web design can attract a lot of visitors.
Here are four remarkable ways to upscale your ecommerce web design and get high conversions.
Choose the Right Colours for Your ECommerce Web Design
Here’s where many entrepreneurs make significant mistakes. Picking out the right colour can be a rather tricky task and most entrepreneurs often end up picking the wrong colours. They often then not settle for colors which are their personal favorite. What they don’t understand is that every color has its own set of emotions. Using different colors can trigger different emotions among the audience. The right emotion is conveyed when the right colors are used appropriately and triggers the person’s emotions to make a purchase. To quote the simplest of examples, let us consider the color blue.
Blue triggers emotions of trust, faith, strength and dependability and that’s why you observe this color appearing in a variety of different places. It may appear in Twitter, LinkedIn, Facebook, Ford, Dell, American express, etc. If you want to invoke a sense or feeling of excitement and youthfulness, then red is the color that compliments it the best. It’s why platforms like YouTube & Nintendo have red logo colors and themes to excite the audience so they feel thrilled in engaging with the platform.
Consider what color you’re using to invoke which feeling within your audience?
Choose the Right Typography in Your Web Design
Just like colors can invoke emotions in humans so does typography. It is a core part of your web design UX strategy. Most brand managers spend years focusing on striking the right balance between colors and typography to create the perfect impact. For instance, if you’re running a bed and bath website and selling baby products on it, then you need to use the bubbly font that will complement the overall theme of your website.
While focusing on the typography, make sure that there exists proper spacing between the text lines which will ensure your website content is relatively easier for your readers to read.
Make the Appropriate Use of Negative Space in your Web Design
Negative spaces or white spaces are wide spaces which exist between different elements of your website. For instance, it is the white space which surrounds your logo. It is also the same space that works as the separator in between different content structures of your website. It separates the heading from the written content. Having appropriate negative spaces in your website is a positive thing. With appropriate negative spaces, your website becomes more open. People easily spot different elements allowing users to openly focus on various important elements.
With appropriate negative spaces, you can easily spot CTAs or identify eye-captivating images. They enhance your overall website readability and make your web design more enticing for audiences.
Make Proper Website Navigation in your Web Design
Many ecommerce brands spend a great budget on attracting visitors to their website but what they often fail to realize is that a web design only becomes successful when it has good site navigation. For any ecommerce website, site navigation plays a major role. Effective site navigation ensures that the website will not confuse the incoming visitors and guide them into the right direction.
The right site navigation will make sure the shoppers find the right products quickly and effectively. It improves the user experience for the people visiting your website and increases sales & revenue.
While, bad navigation on a website ultimately results in increased bounce rate. Therefore, a top web design agency always urges businesses to focus on site navigation before they send the site live.
Use High Quality Images to Sell Your Favorite Products Online
If you want to make sure that your e-commerce store becomes successful in selling your desired products, then you need to make sure that you add high quality images for every product that you wish to sell online. Find the best quality images from the Internet or take pictures with a premium quality camera. One way or the other, make sure that when you put up a certain product on your e-commerce website, it has the best quality images on it. Premium quality images will ensure that the product which you’re selling online is displayed exactly the way it looks. When an online shopper visits your store and checks out the product, it has a more clear picture of what you’re selling.
Do you know that 33.6% of the users in the online world prefer to watch multiple photos?
High quality images give plenty of room & space for the users to visualize the product. When the customers are aware of what the product looks & feels like, it becomes easier for them to purchase. The right images can attract plenty of visitors and bring a great deal of customers to your website.
So there you go, here are some of the important elements which can upscale your digital product. By paying attention to these factors, anyone in the online world who happens to run an ecommerce store, will easily be able to convince just about any visitor to make a purchase from their online service. Do you have any other web design factors which can maximize conversion for your ecommerce store?
Feel free to share it with us.