McDonald’s is a well-known fast-food restaurant. It operates in 119 countries around the world, serving tens of thousands of customers every day. McDonald’s operates the stores either directly or by franchisees. Its superior product quality has helped to establish trust and confidence among millions of loyal customers. PESTEL analysis is the review of several external variables that affect a company’s operations. Nowadays, students are also assigned a task to write a McDonald’s PESTLE analysis in their case study.
But, being unaware of what to include and how to write a case study, they keep on wondering about the same. So, if you also belong to the same category, this article is right for you. This article is like McDonald’s case study help as it includes everything in detail.
Political factors
The students should analyze how McDonald’s manages to maintain different political norms of the 41 countries that it operates in.
Economical factors
You can write an effective McDonald’s PESTLE analysis by this factor. Like, many industries have suffered significant losses as a result of economic crises. People prefer fast foods rather than restaurants because their income is decreasing. Such factors have played a great role in McDonald’s revenue generation.
Sociological factors
This factor includes social factors such as rising income levels, evolving lifestyle trends, and cultural diversity. People in developing countries are becoming more aware of the dangers of high-fat fast food. As a result, McDonald’s has removed the super-size meal from its menu and replaced it with a variety of nutritious options such as milkshakes and smoothies. So while writing McDonald’s PESTLE analysis, you should include these points in sociological factors.
Technological factors
This factor is followed by a thorough analysis of all technical factors such as industrial development, market automation, sales growth, and so on. With the introduction of social media, all businesses seem to be on a mission to establish an online platform. In 2009, McDonald’s launched a Facebook page and a Twitter account. Apart from that, it has run several online promotions, all of which have received positive feedback.
Environmental factors
You can address major issues such as corporate environmental programs, weather shifts, and long-term market strategies in environmental factors. Environmental awareness concerns have recently become a source of concern for businesses. McDonald’s also engages in eco-friendly programs to demonstrate its commitment to environment-friendly manufacturing practices. It has taken measures to reduce the use of paper, water, and electricity. This is a major point that can be included in your McDonald’s PESTLE Analysis.
Legal factors
Finally, here comes the logical factor, which requires you to define factors such as an increase in the legal minimum salary, strict health regulations, animal welfare rules, etc. McDonald’s works in hundreds of different legal settings daily. It performs 70 quality tests on chicken and beef daily. Its system of quality control has also been accepted as a standard in several countries. Highlight this point in your McDonald’s PESTLE Analysis and make it worth reading.
Conclusion:
So, this is all about how to craft a McDonald case study on PESTLE analysis. Now that you know what to include and what not, start working. If you still get stuck somewhere, please take assistance from the McDonald’s case study writing service experts.
Summary: This article highlights the best ways to craft a McDonald case study on PESTLE analysis.